Corey Parchman: 5 Things I Tell Real Estate Investors,

Over the years, I’ve sat across the table from investors of all types—from first-timers putting capital into a single duplex to seasoned professionals looking to diversify with large projects. No matter the size of the deal, there are a handful of truths I always come back to when speaking with investors. Here are five things I tell every real estate investor:

1. Cash Flow is King

Appreciation is great, but cash flow pays the bills. Before getting caught up in projected property values five years from now, make sure the deal works today. Ask yourself: does the rent cover debt service, management, and reserves, while still leaving profit on the table?

2. Due Diligence Saves Headaches

The best way to protect your investment is by doing the work upfront. Study the market. Review comps. Walk the neighborhood at different times of day. Get a clear picture of the property condition—hidden repairs can wipe out returns.

3. Understand Who’s Managing Your Asset

Even the best property can become a liability with poor management. Tenants, maintenance, leasing, and accounting all matter. Investors should know who’s running the day-to-day and what systems are in place to protect their money.

4. Play the Long Game

Real estate is not a sprint—it’s a marathon. Quick flips have their place, but true wealth is built by holding well-performing assets over time. Compounding cash flow and appreciation are powerful tools when paired with patience.

5. Invest with People You Trust

I tell investors all the time: you’re not just investing in a property, you’re investing in the people behind it. Deals rise and fall based on execution. Look for developers, partners, and managers with a track record, transparency, and values that align with yours.

Final Thought:Real estate is one of the most rewarding vehicles for building wealth, but only when approached with discipline and clarity. Whether you’re looking at a duplex in Indiana or a large multi-family development, these five principles will serve you well.